Evidence From Cornell Hospitality Quarterly -Myassignmenthelp.Com

Question: Discuss About The Evidence From Cornell Hospitality Quarterly? Answer: Introduction The main purpose of hospitality industry is to ensure customer satisfaction. The term hospitality means offering a friendly and grand welcome of the guests by their respective hosts. According to certain scholars, the term hospitality can be defined in various forms. It may be termed as demonstration of continuous excellence to the guests. While other researches suggests that hospitality is an act of providing care, joy and smiles to the tourists (Boella and Goss-Turner 2013). There are number of theories that define hospitality in different manners. Some of the theories suggest that hospitality is the means of providing the basic amenities to the guests. The concept of hospitality in hotel marketing is on hype these days (refer to appendix 8). The report draws a light on the commercialization of hospitality. Apart from this, the report also discusses the way hotel companies use the term home for propagating their business. Discussion The Rhino Residency Resort provides all the luxury and amenities that a traveller could wish. Located in the midst of a wildlife national park in Kathmandu, this place serves as a perfect holiday destination for nature lovers. The resort has an excellent hospitality approach for their guests. The resort is known for its best cuisine, ambience, and well-trained hotel staffs. The business strategy of this resort is to ensure excellent guest satisfaction, which in turn will improve their market. Considering the hospitality aspect, this place never fails to amaze the tourists. The resort aims to attract tourists of all age groups. The place offers several cultural programs to create a soothing atmosphere for the guests, forest excursion trips for the adventure enthusiasts, gaming zone for the sports lover. Other than attracting the tourists, the place also serves a perfect place for business meet up. The resort has a well-built conference rooms so that they can host business meetings and office parties (Resort 2018). The concept of home away from home At the present date, the hotel companies try to provide home like environment to the guests in tenure of their hotel stay. The hotel companies well implemented the concept of home away from home in order to attract more and more tourists and guests. The hotels these days try to adopt various measures in order to create homely atmosphere. Often it is found that the after a long travel hours, one is bound to face stress, jet lag, or suffer from inadequate sleep and this can add up to a more unfamiliar situation if the hotel stay is not well maintained. One may feel a huge void missing their home. In such a case, ensuring home like environment by the hotel authorities will definitely be an icing on a cake for their marketing policies. How to provide a home like experience Several measures can be adopted to create a home like hotel room (refer to appendix 7). The following points will highlight some of the design measures and the ideas that can be incorporated to create a more home like environment in hotel rooms- The main goal of the hotels should be to provide a feeling of comfort to their guests. Designs and decorations portraying a work of immense handicrafts is highly recommendable, a fireplace to relax, well designed curtains justifying the room environment, soothing music of the guests choice can add up to create a mesmerizing stay for the guest. A technology-proof room is sure to provide more comfort and easy stay. The automatic control of the air conditioning, window shutters, lighting and TV with the help of smart phones can ensure a comfortable environment in the tenure of the stay (Molina 2014). Apart from these, self-helping tools such as tablets or laptops can be provided in the room for the guest in order to serve their personal uses. In general, more greenery surroundings amidst the room are encouraged. Natural lighting through large window blinds, natural flowers in the balcony, native fruits plants are some of the trends that a hotels can incorporate to create a healthy and greenery stay for their guests. Ensuring a green stay will provide an atmosphere of serenity as well as home like environment for the guests. Integration of indoor-outdoor environment in a room can be implemented in order to create a sensory experience for the guest. Decorations in the form of stone engravings and wooden sculpture, showpieces of waterfall, greenery pots are some of the examples of the elements that can successfully create an environment that can reduce stress and prove to provide a relaxing surrounding for the traveller (Li, Ye and Law 2013). Ensuring the tourists health and wellness is another aspect of providing a homely environment to the guests. Considering this aspect, hotel companies these days can focus much more on hiring medical stuffs such as nutritionists, physiotherapists, nurses and other health experts. Yoga classes, meditation hall can highly encourage a guests stay for a longer period (Smith and Puczk 2014). How the home away from home concept can help build market It is observed that, by the end of the year 2018, the hospitality industry is assumed to attain a growth of 5-6 percent. This can break the world record of $170 billion in the hospitality industry. The new trends in hospitality have been instrumental in achieving this growth. In October 2017, the average daily rate of hotel bookings were +2.4 percent. According to certain industrial analysts, the growth of this sector has proved to be a cycle. The downfall of the cycles was observed in the year 2010 but as the scholars predict 2018 will experience a magnificent growth in this sector (Crdenas-Garca et al. 2017). As for example, by the end of 2017, the city of New York there has experienced an increase in the number of hotel properties from 55 to 634 (Mohammed et al. 2015).Apart from applying the strategies like creating home like environment, the hotel companies are also focussing providing a healthy environment ensuring the guests physical and mental wellness. Other than that, the in corporation of technology in the hospitality industry is also instrumental for the business growth in the hospitality sector. As per certain reports, it is predicted that if the present trends continue the industry can earn revenue of $183 billion by the end of 2020 (Salvioni 2016). Some of the world famous hotel groups There are number of hotel groups that are implementing this concept of creating home like environment and in the process, they have been successful to create their presence in the worldwide market. The following are some of the hotels that have set exemplary destination goals for the tourists- Airbnb One of the world famous American companies, Airbnb have made travelling across the world simpler. Airbnb gives an opportunity to their customers to explore their travel diaries by creating a homely stay for their guests. In order to host their guests Airbnb provides lodging in a residence. Travellers have well accepted this idea of Airbnb as this provides them with home like atmosphere in their holiday destination. Airbnb have successfully created travelling goals for their guests. It provides doorstep solution to traveller the only detail the traveller is required to update the company is there travelling time, destination and about the number of guests. At present, the Airbnb extends services to 191 countries. Apart from all these, Airbnb also provides themed residencies as per the demand of their guests. Cave house type hotel rooms, bamboo cottage, hotels on a setup of organic firms are some of the airbnb innovations (Zervas et al. 2017). Airbnb initiatives have created dr eam destinations for their tourists. (Refer to appendix 1) Accor hotels The performance of this hotel groups is boosting up from the past 50 years. The hotels expertise to treat their guests is beyond appreciation. It has not only shown innovation in the field of room dcor but also in providing technological proof business and rooms. Accor hotels have established their presence in 95 countries all over the world and total number of hotels under Accor group is 41,000 (Accorhotels.com 2018). (Refer to appendix 2) Four seasons hotel- A Canadian origin hotel group, this hotel company chain have proved its worth over the years by providing quality services and gaining visitors satisfaction. This brand has its presence worldwide, at present there are more than 100 locations under its brand name. Several reports suggest that each of the 100 locations is well known for the excellent hospitality they provide to the tourists (Fourseasons.com 2018). (Refer to appendix 3) Starwood hotels The hotels and resorts under this brand is one of the most luxurious and stylish hotel rooms. As per certain reports, it is found that the revenue gain of this hotel chain is around $5.62 billion. The number of hotels under Starwood hotel chain is widespread in more than 100 countries at present and each of these locations provides with excellent luxury and excitement (Starwoodhotels.com 2018). The main reason of the success of this hotel chain is their excellent customer-oriented services. (Refer to appendix 4) Marriott international Hotels under Marriott international is widespread in more than 72 countries. The Marriott group is known to have 4000 hotels properties worldwide. Famous for their luxury and hospitality, this hotel have provides pocket friendly stay for the tourists. The number of hotel rooms under Marriott group is rising to the number 195000 (Connell 2016). This hotel chain is popular for its opulence and attracting hotels and resorts. (Refer to appendix 5) Hilton worldwide Formerly owned by Paris Hilton, this group of hotels have more than 4200 hotels across 90 countries (Worldwide 2014). This hotel group is one of the largest and luxurious hotel chains across the world. (Refer to appendix 6) Commercialization of hospitality At the present date, hospitality industry is considered as one of the most emerging industries of the world. This is because the tourism sector is witnessing great expansion from the past one decade. All these gave rise to commercial hospitality. Presently, the concept of hospitality is incorporated with number of innovations to create a customer centric market. Smart hotel rooms are a new trend of hospitality. The year 2017, have seen a rise of technology based hospitality (Law et al. 2013). Hotel companies have shown their presence in online platforms to catch the eye of the customers. Presence in the form of Google ads, you tube ads are common in the internet. Hotel companies like Airbnb serves as a platform to market new hotels. Other than that, the loyalty programs provided by the hotel authorities are also a part of their hospitality (Kurtz 2014). Loyalty programs includes discounts offers, hotel offers, which are provided online also collecting data of the customers by incorpo rating big data have also enabled the industry to gain more customers (Xiang et al. 2015). Apart from all these, advertisements in the form of Facebook posts, Instagram posts and snap chat videos are soaring in the internet these days. Conclusion In conclusion, it can be said that the concept of offering a homely atmosphere by the hotel companies is a new trend of hospitality industry. Creating greenery beside the room, maintaining health and wellness of the guests, making the room technology proof, decorating rooms with respect to the guests choice are some of the measures that the hotels could undertake for enhancing the hospitality experience for the tourists. It is also observed that, the world famous hotel groups such as Marriott groups, Hilton groups, Airbnb provides excellent hospitality experience for their tourists by incorporating this concept of creating home away from home. Considering these points, it can be seen that how the present date have witnessed the commercialization of hospitality. It is observed that commercial hospitality is incorporating more and more technology. Lastly, it can be predicted if the present trends of the hospitality, industry continues then the day is not far when hospitality industry w ill be the leading industry in the market both in the terms of revenue and opportunities. Other than this, innovations in this field are openly welcomed. References Accorhotels.com. 2018.Book Hotel Online - Best Price Guarantee - AccorHotels.com. [online] Available at: https://www.accorhotels.com/gb/australia/index.shtml Boella, M. and Goss-Turner, S., 2013.Human resource management in the hospitality industry: A guide to best practice. Routledge. Crdenas-Garca, P.J., Snchez-Rivero, M. and Pulido-Fernndez, J.I., 2017. Does tourism growth influence economic development?.Journal of Travel Research,54(2), pp.206-221. Connell, L., 2016. Marriott's big dreams for its future.People Strategy,39(4), pp.59-61. 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